Yes — with strict conditions. Here is what Cabinet Resolutions 56 and 57 of 2024, the TDRA's Do-Not-Call Registry, and the UAE's recording laws actually require of anyone making sales calls — human or AI.
AI calling is legal in the UAE, but it is regulated exactly like human telemarketing. The rules are technology-neutral: prior approval from your licensing authority, calls only between 9:00 am and 6:00 pm, screening against the TDRA's Do-Not-Call Registry, mandatory call recording with notice, and dialing from a number registered to your company. Fines run from AED 10,000 to AED 150,000 per violation.
Written and maintained by the Lumaa team in Dubai · Last updated 8 July 2026 · Sources
UAE telemarketing is governed by Cabinet Resolution No. 56 of 2024 (the Telemarketing Regulations) and its companion Cabinet Resolution No. 57 of 2024 (the penalties schedule). Resolution 56 was issued on 10 June 2024, published in the Official Gazette on 28 June 2024, and came into force on 27 August 2024.
The scope is broad: the regulations apply to all companies licensed in the UAE — including free-zone companies — and to individuals. "Telemarketing" covers any phone call made to consumers to market a product or service.
Crucially for AI: neither resolution carves out or separately restricts automated or AI-generated calls. The definition of a marketing call is technology-neutral, so law firms treat AI voice-agent calls as falling under the same regime as human calls — same approvals, same hours, same registry, same fines. The UAE has no standalone federal AI statute; AI calling is governed by these telemarketing rules together with the Personal Data Protection Law, the Cybercrimes Law, and the non-binding UAE AI Charter (2024).
Cabinet Resolution 57 of 2024 sets escalating administrative fines. The headline rows:
| Violation | 1st | 2nd | 3rd |
|---|---|---|---|
| Telemarketing without prior approval | AED 75,000 | AED 100,000 | AED 150,000 |
| Calling a number on the DNCR | AED 50,000 | AED 75,000 | AED 150,000 |
| Trading or disclosing consumer data without authorisation | AED 50,000 | AED 75,000 | AED 150,000 |
| Calling from numbers not registered to the company | AED 25,000 | AED 50,000 | AED 75,000 |
| Not disclosing company name or call purpose | AED 10,000 | AED 20,000 | AED 30,000 |
| Calling outside the 9am–6pm window | AED 10,000 | rising to AED 50,000 on repetition | |
| Failing to train staff on conduct and DNCR use | AED 10,000 | AED 25,000 | AED 50,000 |
| Marketing calls from a personal number (individuals) | AED 5,000 + line suspension | AED 20,000 + 3-month suspension | higher fines + longer suspension |
Beyond fines, regulators can issue written warnings, suspend telemarketing activity for 7 to 90 days, disconnect phone lines, and ultimately cancel the commercial licence. Penalty decisions can be appealed within 15 days; the authority must decide within 30 days. Consumers report violating calls to the TDRA — one published channel is texting REPORT plus the caller's number to 1012.
Inside the telemarketing regime the recording question inverts: recording is mandatory, and so is telling the consumer at the start of the call. The two duties travel together.
Lumaa is an AI calling platform built in Dubai for UAE businesses, so the regulation's mechanics are design inputs, not afterthoughts:
Compliance questions we haven't covered here? Ask us on a demo call — or compare how UAE platforms approach this on our Dubai AI calling platforms comparison.
This guide is general information for sales and operations teams, not legal advice. Regulations change; verify current requirements with your legal counsel and your licensing authority. Figures reflect published sources as of 8 July 2026.
Hear Maya place a real, in-window, fully recorded call on a Dubai lead — then decide.