Lumaa
AI calling · Dubai real estate

AI calling agents for Dubai real estate.

Every lead, called — without exception. Maya, Lumaa's AI voice agent, telephones every enquiry on your agency's own number, in English or Arabic — qualifies intent, answers objections, and agrees the meeting time, then hands it to your broker with the recording and transcript. Enterprise-grade underneath: caller data encrypted at rest, every call recorded and auditable, and promised callbacks kept to the minute.

9–6
Every outbound call sits inside 9am to 6pm, the window UAE Cabinet Resolution 56 of 2024 allows for marketing calls.
M
Maya — Lumaa
Sample call · your agency's line
00:00
Qualified · meeting booked
Marina · 2BR · 3.8M AED
In service of Dubai's agencies and developers
Agencies Brokers Developers Off-plan launches Launch desks Resale teams
Everylead
Coverage
Maya works through the whole list. How quickly depends on how many lines you run.
0.8s
Typical response latency
Quicker than a natural pause in conversation.
24/7
Inbound reception
Maya answers whenever a caller rings your line. Outbound calling runs 9am to 6pm.
0AED
Setup fee
No onboarding weeks, no consultants.
The process — 01

Three steps. One morning. Every lead called.

You connect, Maya calls, your brokers close. No onboarding weeks, no training data, no consultants. Live within a day. Speed is the whole game: reach a lead within five minutes and the odds of qualifying are 21× higher than at thirty minutes — yet in Harvard Business Review’s audit of 2,241 firms, only 37% responded within the hour.

Step one · about fifteen minutes

Connect your CRM, or simply share a list.

Every record arrives encrypted and stays encrypted at rest. Dormant Bayut and Property Finder leads return to rotation within the hour.

Connecting to your CRM 200 OK
Imported 3,412 leads
Deduplicated, normalised, segmented done
Encrypted at rest · PDPL aware
Step two · inside the 9am–6pm window

Maya dials, with natural composure.

Outbound from your agency's number. Genuine mid-sentence pauses, the quiet acknowledgement of a listener, and the judgement to handle "send it on WhatsApp" the way a senior broker would.

Calling from your agency's line
Connected Gulf Arabic
Objection addressed: price
Meeting offered Sat 11:00
Transcript recorded in full
Step three · in real time

Qualified buyers, routed while still warm.

Serious prospects land with your broker, agreed time and full transcript attached. Your team speaks only with people ready to move; the rest are nurtured quietly in the background.

Scored 0.91 · serious buyer
Routed to your broker
Viewing agreed Sat 11:00
Transcript attached · 4-minute call
Cold leads scheduled for Tuesday 18:00
Integrations · launching soon

Your CRM and your calendar, connected.

Every AI call lands on the lead in your CRM with its summary, and agreed viewings go straight into your calendar. 22 CRMs, property portals and calendars, plus a Custom Webhook for anything else.

Launching soon for Lumaa customers; most will open in beta. See every integration and its status →

Capabilities — 02

The discipline of a senior broker. The patience of a machine.

Every detail tuned for Dubai real estate — the languages, the objections, the pricing psychology, the compliance — on enterprise-grade foundations.

i.

A voice of complete composure.

Natural pacing, genuine pauses, the quiet acknowledgement of someone truly listening. Maya knows the cadence of Deira, the caution of Jumeirah, the urgency of an off-plan buyer.

Recent callsLast 4 min
+971 50 ··· 23843:12Qualified
+971 55 ··· 99011:47Follow-up
+971 58 ··· 44124:03Qualified
+971 52 ··· 71200:42Declined
ii.

Your number. Your name.

Every outbound call presents your agency on the caller ID — exactly as if one of your own team members was dialing, with none of the spam flagging that follows rented numbers.

Outbound identityVerified
+971 4 ··· ····
Registered to your agency · your caller ID
iii.

Faster than a breath.

Maya replies in under a second — before the silence becomes noticeable. Most callers never sense anything other than an attentive professional.

Typical response latency
Lumaa0.8s
Human caller1.6s
Typical AI3.1s
iv.

Every Dubai "no," already considered.

Price, timing, trust, "send it on WhatsApp," "my wife decides," "call me Monday." Maya carries a courteous, unhurried answer for each — and knows when to simply let go.

"Send me WhatsApp
"Too expensive
"Not buying now
"Which area?
"What's the yield?
"Call me Monday
v.

Every call logged, scored, explainable.

Read any conversation in full. See precisely why each lead was qualified, deferred, or set aside — no black boxes, no guesswork.

Call № 84214:03
outcome: qualified
score: 0.91 · budget confirmed · timeline confirmed
routed → your broker · viewing time agreed
tone: warm, responsive, four questions asked
vi.

The whole list, line by line.

Launching a tower? The entire waitlist is called in a single day, inside the 9am–6pm window — not across two weeks of broker hours.

Calls per hourLaunch day
09:0012:0015:0018:00
vii.

Promises kept, to the minute.

"Call me tomorrow at 9:30" is a promise, and Maya keeps it: the time is extracted from the conversation and the call is placed at 9:30, automatically, inside the window. Callers can interrupt her mid-sentence; she stops and listens. A lead who was reached is never re-dialled; a lead lost to a dead SIM or carrier fault is protected by bounded retries instead of quietly burned.

Lead · +971 50 ··· 2384callback
Tue 14:12 · "call me tomorrow at 9:30" · promise captured
Wed 09:30 · redialled on time · answered · viewing agreed Sat 11:00
campaign brief: Marina price list v3 · payment-plan FAQ · agency policies
viii.

Enterprise-grade security, by default.

Caller data encrypted at rest with AES-256-GCM, TLS in transit, recordings encrypted on write, scoped and revocable API keys, HMAC-signed webhooks, IP-allow-listed SIP into your own PBX, a per-account kill switch, and an audit log kept for seven years. The controls are written down in our privacy policy, DPA and API reference, not asserted in a deck. Need it inside your own PBX, on your own infrastructure, under an SLA, with keys you hold? That is the enterprise deployment.

Security postureverified 4 Sep 2026
at rest: AES-256-GCM · in transit: TLS 1.2+ · HSTS
keys: per-account, hashed, scoped, revocable · kill switch
audit log: 7 years · recordings: 90-day default, set per client
Returns — 03

What one pass through your list could be worth.

Based on average commissions across Marina, Downtown, and JVC inventory. Move the sliders to your own numbers.

Leads in your CRM
2,500
Reached-and-qualified rate
25%
Qualified-to-close rate
6%
Average commission per deal
42,000 AED
Projected commission from this list
AED1,575,000
From the leads Maya would qualify across this list — an illustration, not a forecast.
Qualified conversations625
Deals closed38
Set the reached-and-qualified and close rates to your own book. Figures vary with inventory and season.
In their words
Our leads had sat cold in the CRM for four months. Maya worked through every one of them in a single day. My brokers now take only the warm calls.
Fayaz
Head of Sales · Positive
01 / 03
Who it serves — 04

If you sell property in Dubai, this was built for you.

Three ways of working. One outcome — your brokers stop dialling cold and start closing warm.

Agencies

Outbound at scale, without hiring.

Every lead in your CRM called, qualified, and sorted — including the six-month-old ones you had quietly written off.

  • Concurrent lines as you grow
  • Bayut and Property Finder lists
  • Reporting per broker
Brokers

Answer only the warm calls.

No more smile-and-dial. Your phone rings once budget, area, and timeline are already established.

  • Handoff with full context
  • Transcript at a glance
  • Viewings scheduled automatically
Developers

Launch a tower. Call the waitlist the same day.

Your next phase release reaches the entire waitlist in days, as many calls at once as you run lines — not over six weeks of brokerage capacity.

  • Parallel lines for launch day
  • Brand-voice matching
  • A dedicated launch desk
Enterprise
Launching a development? Reach the entire waitlist in days, not weeks — voice matching, parallel lines, and a dedicated launch desk. Running your own PBX and contact centre? Lumaa deploys inside it as a fully custom build, with routing rules, a written SLA and keys you hold. The same engine serves a three-agent brokerage and a top-tier developer.
See enterprise deployment
Questions

Asked, and answered.

Whether leads notice, how the calls sound, what happens to your data — everything you were going to raise on the demo.

Most AI calling tools sound robotic within two seconds. Lumaa uses a sub-second response pipeline with natural prosody — book a demo and we'll call you, then you tell us when you noticed it wasn't human.
Two rulebooks apply, and they point the same way. Calling property owners to market to them is prohibited: DLD circular 02-2026, dated 26 February 2026, titled in translation Regulations Governing Communication with Property Owners and the Prohibition of Cold Callings, bars brokerage offices from obtaining owner data by unlawful means and from contacting those owners for marketing. The penalties stated are AED 50,000, a three-month suspension, and permanent striking off for repeat offences, applied to the office and to the individual broker. The circular is a scanned Arabic document and we could not recover its clause numbering, so we publish no numbered schedule for it. RERA has separately fined a brokerage AED 50,000 and suspended nine brokers for cold calling to promote real-estate services. Cabinet Resolution 56 of 2024 then sets the terms for any marketing call: only between 9am and 6pm, from a number registered to your own company, recorded with notice given at the start, and screened against the Do Not Call Registry. The first-offence fine is AED 10,000, and the Ministry of Economy’s published penalty tables put automatic or automated calling at AED 10,000 to AED 50,000. Calling a lead who contacted you first, from a number registered to your own company and inside the permitted window, sits on different ground, and that is what Lumaa is set up to do: your agency’s own registered number, a script you approved, inside the window, with every call recorded and logged. The detail, and the parts of the picture we could not verify, are in our RERA and TDRA guide for Dubai brokers and our UAE calling-rules guide.
Your team closes deals. What tends to fail is the response time before that: in Harvard Business Review's audit of 2,241 companies, only 37% responded to a fresh web lead within an hour and 23% never responded at all. Maya calls every new enquiry within minutes during the permitted 9am to 6pm window, so nothing sits untouched while your closers are busy.
Within minutes of the enquiry reaching Lumaa, provided the clock is inside the 9am to 6pm window. An enquiry that arrives at 11pm is queued and dialled when the window opens the next morning. Lead Response Management's study of web enquiries put the odds of qualifying a lead 21 times higher at five minutes than at thirty.
Yes, in the sense that matters: when a lead agrees to a time, Maya confirms it on the call and the viewing reaches the broker with the recording, the transcript and the qualification answers, so the agent reads the whole conversation before the viewing. Lumaa does not write into a calendar system today; the agreed slot arrives in your dashboard and, on the enterprise API, as a webhook event. If a lead asks to be called back at a specific time, Maya places that call at that time automatically.
Pricing is matched to your call volume, across two models: a flat monthly rate on your own dedicated line, or pay-as-you-go on connected talk time only. There is never a setup fee and never a long-term lock-in. We quote exact rates on the demo call, once we have seen your lead volume.
Caller identities, names, PBX configuration and API secrets are encrypted at rest with AES-256-GCM, authenticated per field, and call recordings are encrypted at rest on write; TLS 1.2 or newer with HSTS covers the API and encrypted links cover every speech and language model. Every call placed, every opt-out and every data event is written to an audit log kept for seven years, and recording retention defaults to 90 days, set per client in the data processing agreement. Access is by scoped, revocable API keys; enterprise deployments connect over IP-allow-listed SIP, and a per-account kill switch pauses every AI call. These controls were re-verified against the running system on 4 September 2026. For enterprise clients there is also bring-your-own-key encryption: a per-request key carried in a short-lived signed JWT that Lumaa uses in memory and never stores, set up by Lumaa's engineers with yours. Enterprise deployments go further: integration with your own PBX and SIP trunks, routing and escalation rules you define, a custom voice and persona, dedicated or on-premise infrastructure, a written SLA and bring-your-own-key encryption carried in a short-lived JWT, all described on the enterprise page.

These are the seven that come up on almost every call. The other seven are on the full FAQ — calling hours, portal and CRM leads, off-plan waitlists, the industries we cover, and what happens if Maya gets something wrong.

A twenty-minute demonstration

Hear Maya call your own number.

She rings you, you play the lead, and you hear what your enquiries would hear. Then you decide — on the spot.

Our team will call you shortly on this number, between 9am and 6pm UAE time. Sending this asks us to contact you about Lumaa — see our privacy policy.

Request received — our team will call you shortly.